Xavier Naville

Xavier Naville founded Creative Food, which became a leading supplier to McDonald’s, KFC, and Starbucks in China, operating 9 factories and serving 6,500 restaurants daily. He led the company to $150M in revenue before selling it to UK-based Bakkavor in 2007 and continued as CEO until 2011. Now based in Taipei, he advises multinationals on food-sector strategy and M&A as principal at Vision Management Consultants. Xavier also coaches CEOs and leadership teams on organizational scaling, and is the author of The Lettuce Diaries, a memoir on building a food empire in China.